Rob is AI Programme Leader at PwC where he works with partners across academia, government, technology vendors, start-ups, and other key stakeholders, in order to drive innovation within the Firm and develop new services for clients. He is an advisory board member of the All-Party Parliamentary Group on AI, an adviser to The IEEE Global Initiative for Ethical Considerations in AI and Autonomous Systems, and a TEDx speaker. He is an evangelist for responsible technology and promotes awareness of the growing ethical agenda relating to AI.